Mobe | MOBE selected by Horizon Healthcare Services, Inc. to provide…

MOBE selected by Horizon Healthcare Services, Inc. to provide health guidance

MINNEAPOLIS (November 11, 2019) – MOBE is pleased to announce a new relationship with Horizon Healthcare Services, Inc., New Jersey’s largest health insurer. MOBE’s services are designed to improve health outcomes and reduce overall health care costs by helping individuals understand how their health care options and lifestyle choices work together as they pursue better health and well-being. On Nov. 1, MOBE became available to eligible Horizon members at no additional cost to program participants or their employers.

“Navigating the health care system and being healthy in general can be complicated and disconnected,” said MOBE co-founder Eric Hamborg. “Even with more access to information, specialized medicine, and technology, we’re not always healthier. Horizon recognizes all of these factors and sees the value of how MOBE can help.”

MOBE’s experienced health professionals, called Guides, will work with eligible participants one-to-one by phone, through an app, or both, focusing on connecting the dots between diet, sleep, movement, medication and happiness. These core elements are connected to all other aspects of a person’s health. When these are aligned, overall health is improved. The result is often better health and less time in doctors’ offices, which is a win for all involved.

“MOBE will help us empower our members to achieve their best health with tools and strategies that focus on areas too often neglected, but essential for overall health,” said Robert J. Franzoi, Vice President for Healthcare Management at Horizon. “MOBE’s personalized, relationship-based support brings all aspects of health into alignment to give our members a better overall experience and produce better health outcomes.”

MOBE Guides come to understand participants’ unique challenges and goals to support them in pursuing better health. A philosophy that includes understanding how health care options and lifestyle choices work together, helping participants make more informed decisions to maintain or improve their health.

“MOBE isn’t a replacement for members’ health care experiences, but rather an added value that can help people navigate their choices more effectively,” Hamborg says. “We’re thrilled to be collaborating with Horizon to improve the lives of their members.”

Eligible Horizon members will learn more about MOBE beginning in late November. To learn more about MOBE services, visit

About MOBE

MOBE was founded in 2015 to address a gap in the healthcare system for people who may not be receiving the assistance they need to address their unique and persistent health challenges. MOBE partners with insurance companies and large employers to provide guided health solutions to their customers and employees. Through one-to-one guidance on lifestyle, medication and healthcare choices, MOBE helps people live happy, healthy lives.

About Horizon Healthcare Services, Inc.

Horizon Healthcare Services, Inc., New Jersey’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon Healthcare Services, Inc. serves 3.6 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and Hopewell. Learn more at

Media contact
Michelle Cook


You might also like

Promoting patient engagement to prevent readmissions

Medical experts agree: better engagement with personal health decisions can have a significant impact on health outcomes, while also reducing catastrophic health events and preventable hospital readmissions. But patient engagement isn’t always that straightforward. One of the biggest culprits – for both preventable hospital admission and readmission is medication discrepancy. Medication discrepancy is the mismanagement of medication or complications that stem from medication use that isn’t optimized and patients who are not engaged in their treatment plans.

Introducing Dr. Jason Doescher, MOBE’s new Chief Medical Officer

Jason Doesher, MD, has joined MOBE as Chief Medical Officer. Jason has a wide array of experience given his years of clinical practice and a passion for helping individuals by understanding what they need to overcome barriers and how to provide the best support and resources. Get to know more about Jason...

Reflections from HCEG: 3 Challenges for healthcare executives to focus on in 2020

As a co-founder of MOBE, I could relate to many of the Top 10 issues – they’re the challenges we grapple with every day as we bridge the gap between lifestyle choices and medical care in order to support individuals in achieving their best health outcomes. While the full list included several important topics, there were a couple that continually came up in my conversations with other executives at HCEG, and seem to be particularly important as we consider the needs of today’s healthcare consumer and the industry’s future.

Spotlight: MOBE helps patients manage their care

Despite repeated doctor visits and numerous prescriptions this group generally doesn’t get much better, said Eric Hamborg, MOBE co-founder and chief commercial officer. Yet its recurring use of services drives up health care costs for everyone, he said. Learn more about MOBE helps a hidden population.

MOBE does good together with MATTER

At MOBE, we know a great company lives up to its values, which is why we’re so passionate about partnering with organizations that can help us fulfill our principle “Do good together.” Because of that, MOBE is proud to announce our partnerships with MATTER.

Eric Hamborg's recap of HCEG & the Top 10 list

HCEG’s Annual Forum hosts some of the nation’s biggest thought leaders in order to identify the 10 biggest problems and opportunities for change within health care. This year, MOBE’s Co-founder and Chief Commercial Officer, Eric Hamborg led an expert panel, which discussed sustainable outcomes and savings through lifestyle and behavioral modification.

Schedule an appointment